Competitor Radar: See Which Competitors ChatGPT and Perplexity Name Instead of You
EZY.ai's Competitor Radar shows which competitors ChatGPT, Perplexity, Gemini and Copilot name for the prompts your buyers ask, and which sources those engines cite when they do. It benchmarks your brand mentions and citations against 15 competitors on the Growth plan at $49 per month, or 25 on the Scale plan at $99 per month.
What does Competitor Radar measure?
Competitor Radar measures how often AI engines mention and cite your competitors compared with your brand, prompt by prompt. It shows who gets cited for each tracked prompt and how that comparison moves over time, so you see your position against named rivals instead of a single visibility number.
Your own AI Visibility Score tells you where you stand. Competitor Radar tells you who stands in front of you. Those are different questions, and the second one is what decides where you spend your effort.
The Radar works from the same buyer-style prompts we run in Prompt and Citation Tracking. Each prompt returns an answer. We record whether your brand appears, which competitors appear, and which sources the engine cites. Over weeks, those records become a trend line for you and for every rival you track.
How do you choose which competitors to track?
Track the businesses a buyer would compare you with when asking an AI assistant for a recommendation. That includes your direct local or category rivals, plus any directory, marketplace or publisher that keeps appearing in answers for your prompts.
Your Growth plan covers 15 competitors and Scale covers 25. That's enough room for a sensible three-tier list:
- Direct rivals: the five or so businesses that win your quotes and sales today.
- Adjacent players: businesses that sell a neighbouring service and show up for the same questions.
- Names you didn't expect: any brand the AI keeps naming that you hadn't listed. Add it after your first round of results.
A typical scenario: a regional accountancy firm tracks four local competitors and finds that ChatGPT names a national online accountancy brand for "best accountant for freelancers". That brand wasn't on the firm's list. It goes on the list, and the firm now has a real benchmark for that prompt.
How do you read the results?
Read each prompt as a small contest with three possible outcomes: you're named, a competitor is named, or nobody useful is named. Each outcome points to a different next step.
| What the Radar shows | What it tells you | What you do next |
|---|---|---|
| A competitor is cited and you're absent | The engine found a source for them and none for you | Find the cited source and match the information it provides |
| You and a competitor are both named | You're in the consideration set | Strengthen the details that separate you, such as services, locations and proof |
| Nobody is named | The prompt is open | Publish a clear answer to it before a rival does |
| Your mentions rise over time | Recent changes are working | Repeat the approach on your next-weakest prompts |
The cited source is the most useful column. When an engine names a competitor, it usually leans on a specific page, listing or profile. Open that page and ask what it says that your site doesn't.
What do you do once you know who is cited?
Close the information gap the Radar exposed. AI engines recommend businesses they can identify, verify and describe accurately, so the fix is usually clearer, better-structured information on your own site.
The usual gaps fall into four groups:
- Entity details. The engine can't tell what you sell or where you operate. Our Entity and Knowledge Graph Manager and Schema.org generation address this on paid plans.
- Missing answers. Your site has no page that answers the prompt directly. Growth publishes 4 Answer Pages and 1 FAQ hub per month, and Scale publishes 8 Answer Pages and 2 FAQ hubs.
- Thin machine-readable files. Our guide to facts.jsonld explains how a verified fact set gives engines something precise to quote.
- Weak titles and descriptions. Meta title and description optimization is included in paid plans.
On Growth, Answer Pages and FAQs join the 1-Click Fix All workflow, so the changes the Radar points to can be applied and published in one step through WordPress, Cloudflare or a script tag.
What does each plan include for competitor tracking?
Competitor tracking sits on our two paid plans. The free Starter plan generates and publishes robots.txt, llms.txt and an XML sitemap, and reports AI crawler visits daily at page level, which gives you a base to build on.
| Plan | Price | Tracked prompts | Tracked competitors | Answer Pages per month | FAQ hubs per month |
|---|---|---|---|---|---|
| Growth | $49 per month | 25 | 15 | 4 | 1 |
| Scale | $99 per month | 50 | 25 | 8 | 2 |
Yearly billing saves 14%, and you can cancel anytime with access continuing until the end of the billing period. Full plan details are on the EZY.ai pricing page.
Not sure where you rank yet? Enter your domain for our free AI Visibility Score and website audit. It scans what AI assistants say about your business and returns a score out of 100 based on presence, citations, entity coverage and schema coverage. You can run it before you pick a plan. More background on how we work is on our about page, and the EZY.ai blog covers the wider AEO playbook.
Frequently asked questions
Does Competitor Radar change my website?
No. Competitor Radar measures and compares. It records who AI engines mention and cite for your tracked prompts. Changes to your site happen through our other tools, including 1-Click Fix All on Growth, which applies available AEO fixes and publishes them via WordPress, Cloudflare or a script tag.
Which AI engines does the comparison cover?
Our prompt tracking runs buyer-style prompts across ChatGPT, Perplexity, Gemini and Copilot, and the platform also discusses tracking Claude. Competitor comparison draws on those tracked prompts, so the engines you see in your prompt results are the engines your competitor benchmarks come from.
Can I try anything before paying?
Yes. The Starter plan costs $0 and includes generated, live robots.txt, llms.txt and XML sitemap files, plus daily AI crawler analytics. You can also run the free AI Visibility Score and website audit by entering your domain. Competitor tracking itself comes with Growth and Scale.
Can I cancel a paid plan?
Yes. Subscriptions can be cancelled anytime, and access continues until the end of the billing period. Growth is $49 per month and Scale is $99 per month, with yearly billing advertised at a 14% saving.
If you're unsure which competitors to track, or which prompts your buyers actually ask, send us your website and your market in the form below the article and we'll help you shape the first list.
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