What Is an AI Visibility Score? How EZY.ai Rates Your Website Out of 100
The EZY.ai AI Visibility Score rates your website out of 100 by blending four signals: presence, citations, entity coverage and schema coverage. You enter your domain, and our scan checks what AI assistants say about your business, then shows where the gaps are. The audit is free.
What the AI Visibility Score measures
Our score combines four signals into one number out of 100. Each signal answers a different question about how an AI assistant sees your business.
| Signal | The question it answers |
|---|---|
| Presence | Does an AI assistant mention your business when asked about it? |
| Citations | Does an AI assistant cite your site as a source for its answer? |
| Entity coverage | Are your business, its services and its details clearly defined as entities? |
| Schema coverage | Does your site carry structured data that labels what each page is about? |
Presence and citations are outcomes. They show what AI assistants are doing with your brand right now. Entity coverage and schema coverage are inputs. They describe how well your site explains itself to machines, and you control them directly.
That split is why the score is useful as a starting point. A low presence number with strong schema points to a content problem. A high presence number with weak schema tells you the assistant knows you, but your site is leaving easy citations on the table.
How do you get your free AI Visibility Score?
Enter your website domain into the free EZY.ai audit. Our scan checks what AI assistants say about your business, identifies AI visibility gaps, and returns a score out of 100 that blends presence, citations, entity coverage and schema coverage. You need no paid plan to run it.
The free Starter plan sits behind the audit. You can read the full plan details on the EZY.ai pricing page. Starter costs $0 and generates and publishes your robots.txt, llms.txt and XML sitemap through WordPress, Cloudflare or a script tag.
Run the audit before you change anything. That first number becomes your baseline, and every later change gets measured against it.
How do you raise a low AI Visibility Score?
Work through the four signals in order of what you control. Fix entity and schema coverage first, because those are changes you make on your own site. Then build content that earns presence and citations. Each signal maps to a specific EZY.ai tool.
Schema coverage. Schema is the label sheet that tells machines what your business and pages are. Our Schema.org generation and auditing runs in the paid plans. In our audit comparing EZY and Squirrly SEO, a plumbing company running EZY.ai carried the exact business type, Plumber, plus a separate Service entity for each service it offers. Specific labels like those leave an assistant less to guess.
Entity coverage. Our Entity and Knowledge Graph Manager defines your business, services and details in a form AI systems can read. Vague entities make an assistant fall back on whoever describes themselves more clearly.
Presence and citations. These improve when your site answers the questions buyers actually ask. Our Content Engine writes blogs, Answer Pages and FAQs with source verification, tone matching, entity mapping, answer-first structure and internal linking. A human reviews content before one-click publishing.
Technical access. AI crawlers need to reach your pages. Starter generates robots.txt, llms.txt and an XML sitemap so crawlers find a clean, current map of your site. The paid plans add llms-full.txt, schema, and meta titles and descriptions.
A typical scenario: a local trades business scores well on schema because its plugin already outputs basic markup, but its Answer Pages don't exist. Assistants know the business is real. They have no page that directly answers "who fixes a burst pipe tonight," so they cite a competitor's page instead. Publishing answer-first pages closes that gap.
On the Growth plan, 1-Click Fix All identifies AEO issues and applies the available fixes in one step. Answer Pages and FAQs join that same workflow.
How do you know the score is moving?
Re-run the audit after each round of changes and compare the new number with your baseline. Between audits, prompt and citation tracking shows which buyer-style questions now mention your brand, and AI Crawler Analytics shows which pages AI crawlers are reading.
Our prompt and citation tracking runs natural-language prompts across AI engines and records brand mentions, cited sources and prompt-level visibility over time. Growth tracks 25 prompts. Scale tracks 50. Competitor Radar benchmarks your mentions and citations against competitors: 15 on Growth and 25 on Scale.
AI Crawler Analytics sits in the free Starter plan. It reports visits from ChatGPT, Claude, Perplexity and Gemini crawlers at page level, daily, and separates bot traffic from human traffic. If a page you just rewrote starts drawing crawler visits, the change has been picked up.
Read the three together. The score gives you the overall rating, tracking gives you the answers behind it, and crawler analytics shows whether the assistants are reading your new work.
Which plan fits which stage of the work
| Plan | Price | What it adds for your score |
|---|---|---|
| Starter | $0 | robots.txt, llms.txt, XML sitemap, WordPress, Cloudflare and script-tag integrations, daily AI crawler analytics |
| Growth | $49 per month | 4 Answer Pages and 1 FAQ hub per month, 25 tracked prompts, 15 tracked competitors, full AEO file set, Fix-All |
| Scale | $99 per month | 8 Answer Pages and 2 FAQ hubs per month, 50 tracked prompts, 25 tracked competitors |
Yearly billing is advertised at 14% savings. Most people run the free audit, switch on Starter to fix the technical layer, and move to Growth once they want content and tracking. You can see every plan on the pricing page, and the EZY.ai blog covers each tool in more depth.
Frequently asked questions
Which AI engines does EZY.ai track?
Prompt and citation tracking covers ChatGPT, Perplexity, Gemini and Copilot, and the platform also discusses tracking Claude. AI Crawler Analytics reports visits from the ChatGPT, Claude, Perplexity and Gemini crawlers, with daily, page-level detail that separates bot traffic from human traffic.
Can I cancel a paid EZY.ai plan?
Yes. Subscriptions can be cancelled anytime, and access continues until the end of the billing period. Growth costs $49 per month and Scale costs $99 per month. Yearly billing is advertised as saving 14%. The Starter plan is free.
Does the score work with WordPress sites?
The free audit needs only your domain. To publish fixes, the Starter plan integrates with WordPress, Cloudflare and a script tag, so you can push robots.txt, llms.txt and your XML sitemap live whichever platform your site runs on.
If you want help reading your score or deciding which fixes to make first, send us your domain and your situation in the form below this article, and we'll point you to the signals worth fixing first.
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