Frequently Asked Questions

No. An llms.txt file can help provide a plain-language map of your site, but it is not a guarantee that ChatGPT will cite or recommend your business. Visibility depends on making your information discoverable, understandable, verifiable and useful for the question.

• Treat llms.txt as one part of your site’s discovery setup, not a shortcut to citations.
• Ensure important pages are accessible, linked and included in your sitemap.
• Make your business facts and answers clear on the pages themselves.
• Check crawler activity and improve pages that are not being fetched or are not useful enough to quote.

Our AEO guide says AEO is not one schema tag, crawler setting or magic llms.txt file. Our crawler analytics article describes llms.txt as a plain-language map and explains how to monitor page visits.

No-publishing hundreds of generic articles is not the approach we recommend. Focus instead on useful, accurate information that answers relevant questions and gives answer engines a source they can understand, verify and cite.

• Create content around real questions your customers ask.
• Make each page specific to your business, services and expertise.
• State facts plainly and support claims where possible.
• Prefer useful, well-structured answers over volume for its own sake.

Our AEO guide explicitly says AEO is not about publishing hundreds of generic articles or using a single magic file. Our getting-found FAQ describes question-led content grounded in your actual business as part of the work of becoming a source in AI answers.

Use page-level AI crawler analytics to see which pages ChatGPT’s crawler visits and which it skips. That tells you whether the pages you care about are being fetched, although a crawl by itself does not prove that ChatGPT will cite them.

• Track crawler visits by page and day, separately from human traffic.
• Look for important service pages with no recorded AI crawler visits.
• If a key page is missing, check crawler rules, sitemap inclusion, internal links and whether your AI-readable site map mentions it.
• After fixing a gap, watch the daily log to see whether the page appears.

Our AI Crawler Analytics article says its reporting updates daily and is included in the free Starter plan. For the broader distinction between discovery and citation, read our AEO guide.

Put a plain, specific description of what your business does near the top of your homepage, including your location and the services or products you offer. Clear facts give answer engines material they can understand and quote.

• State your business name and what you do in direct sentences.
• Include the locations you serve and current details such as pricing where relevant.
• Avoid relying on vague slogans to explain your offer; make the underlying facts explicit.
• Keep important information easy to find rather than burying it several clicks deep.

Our AEO guide describes the goal as making information discoverable, understandable, verifiable and useful enough to be selected in an AI-generated answer. See our getting-found FAQ for the specific guidance on clear, quotable business facts.

Use clear sections that each communicate a complete, factual point, so the answer to a question is easy to identify and lift. A page should make its useful information explicit rather than requiring a reader-or an answer engine-to infer it.

• Give sections descriptive headings that match the information beneath them.
• Put the direct answer and its supporting facts together in the same section.
• Use concise, self-contained explanations instead of vague references to other pages.
• Make important business details easy to scan and verify.

Our AEO guide says answer engines need content that is directly useful for the question being asked. Our getting-found FAQ notes that clear structure and factual density help make page content a self-contained, liftable answer.

Check whether your pages give ChatGPT a clear, relevant answer to the questions you want to appear for, and whether your business facts are explicit and verifiable. Access alone does not make a page useful enough to select or cite.

• Confirm that key pages explain your services, location and other relevant details plainly.
• Make sure the page contains the answer itself, not just a general introduction or promotional language.
• Check that the information is supported and consistent enough to verify.
• Review which pages crawlers actually fetch; access to the site does not guarantee every page is visited.

Our AEO guide distinguishes being discovered from being understood, verified and cited. Our crawler analytics article explains how to identify pages AI crawlers have not fetched.

Make your business facts consistent, specific and supported by evidence so an answer engine can verify what you say. A clear website description is useful, but the information should also be corroborated rather than presented as unsupported claims.

• State what your business does, where it operates and what it offers in plain language.
• Keep key details current and consistent across the information customers can find about you.
• Support claims with evidence where available; our AEO model treats verification as a distinct step before citation.
• Organize essential facts so they are easy to identify, not scattered across unrelated pages.

Our AEO guide explains the sequence “Discover → Understand → Verify → Cite → Convert.” Our Fact File article describes a machine-readable facts layer that can gather details such as your founder, headquarters and value proposition where available.

State your location and service area directly alongside what your business does, so an answer engine can connect your offering to location-based questions. Do not make readers infer where you operate from a street address or scattered references.

• Name the city, region or areas you serve in clear sentences.
• Pair the location with the specific service or product you provide there.
• Keep those details on relevant service pages as well as in your main business description.
• Make sure the information is current and consistent with your other business facts.

Our getting-found FAQ gives location-based examples such as a customer asking for a physio in Leeds and says pages should clearly state what the business does. Our AEO guide explains that answer engines may include recommendations and that useful, verifiable information helps a business become a source.

Start with the pages that explain your most important services, products or locations, then check whether AI crawlers can reach them and whether the pages state useful facts clearly. Prioritizing key pages helps you focus on information that matters to customers.

• Identify the service or product pages most relevant to the questions buyers ask.
• Check whether those pages are listed in your sitemap and linked from other pages on your site.
• Review crawler access and whether your site’s AI-readable guidance points to the pages.
• Use page-level crawl data to see which pages AI crawlers fetch and which they skip.

Our AI crawler analytics article explains how page-level logs can reveal pages with no AI crawler visits. The AEO guide frames discoverability as the first step toward being cited.

Publish pricing in clear, direct language when it is relevant to your offer, so an answer engine can identify what you charge rather than having to infer it. Keep the details accurate and explain what the price covers.

• Put the price near the description of the relevant product or service.
• State the currency and any important conditions or inclusions.
• If pricing varies, explain the factors that affect it instead of presenting a misleading single figure.
• Review the information when your prices or terms change.

Our getting-found FAQ specifically recommends stating what you do, where you are and what it costs in clear sentences near the top of the page. Our AEO guide emphasizes that answer engines need information they can understand, verify and confidently use.