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    Competitor Benchmarking: The AI "Share of Voice" Engine.

    6 min read

    Most AEO tools offer passive tracking—they tell you if a competitor was mentioned. EZY.ai goes further by engineering a complete Competitive Gap Analysis. We built the industry's most granular benchmarking widget to answer one question: Where are they ranking, and where are you?

    1. The Competitive Match Ratio

    We don't just give you a generic list; we calculate a Competitive Match Ratio. This proprietary score quantifies exactly how often you appear alongside, or instead of, your top competitors for high-value prompts. It turns vague "visibility" into a hard metric you can improve.

    2. Prompt Overlap & Citation Discovery

    We reverse-engineer your competition's AI strategy.

    • Prompt Gap Analysis: For every prompt you track, we detect if your competitors are stealing the "AI recommendation."
    • Source Forensics: We don't just tell you that they ranked; we show you where. EZY.ai pinpoints the exact webpages and citations feeding the LLMs.

    3. Dynamic Leaderboards

    See who is winning. We rank your entire competitive landscape in real-time. Our system automatically identifies the dominant players in your specific niche, giving you a clear "Hit List" of brands to outperform.

    4. High-Frequency Share of Voice (SOV) Tracking

    AI Search is volatile. A monthly report is too slow.

    • Deep Sampling: EZY.ai runs 10 independent searches per prompt, per competitor, every single week.
    • Why this matters: LLMs are probabilistic—they give different answers to different users. By running multiple sampling rounds, we calculate a statistically accurate Share of Voice (SOV), ensuring your data isn't based on a one-off hallucination.
    • Visual History: All of this data is plotted on our Analytics Workbench, allowing you to correlate your optimization efforts with actual market share gains over time.

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