SEO prepares pages for search engines. AEO prepares businesses for AI answers.
The difference between Yoast SEO and EZY.ai is not the feature set- it's the quality and intent of what those features produce.
This article compares Yoast SEO and EZY.ai from the perspective of search engine optimization versus answer engine optimization. Specifically looking at llms.txt and Schema.
Yoast is a best-in-class SEO plugin, trusted by millions.
EZY.ai is built for a different problem: Answer Engine Optimization (AEO)- getting cited and recommended by AI systems like ChatGPT, Gemini, Claude, and Perplexity.
These tools are complementary, not competitive.
What Yoast is excellent at
Yoast SEO is one of the most trusted SEO plugins in the world, with over 22,000 5-star WordPress reviews. Customers consistently use Yoast to:
- Create XML sitemaps for Google
- Manage robots.txt and crawl settings
- Add basic Schema (Article, Organization, Person)
- Improve on-page SEO (titles, meta descriptions, readability)
- Ensure technical SEO compliance
Yoast prepares pages for search engines. It does this very well.
What EZY.ai is excellent at
EZY.ai is an Answer Engine Optimization (AEO) platform designed to help businesses be correctly understood, cited, and recommended by AI systems such as ChatGPT, Gemini, Claude, and Perplexity. Rather than focusing on page-level rankings, EZY.ai structures business entities, services, and intent in machine-readable formats so AI models can confidently reference a brand when generating answers.
Where Yoast stops
However, AI answer engines do not work like Google.
They don't rank pages.
They synthesize answers- and choose which businesses to cite.
This is where AEO begins.
The difference in outputs
1. LLMs.txt (AI instruction files)
Yoast-generated llms.txt
- Flat list of links
- No intent, no context, no authority
- Effectively a sitemap-lite for LLMs
- "Top 5" Yoast SEO includes the 5 latest updated posts/pages/custom post types and includes 5 categories/tags.
This is how a Yoast llms.txt file looks, taken from recent customers, and a demo site:
EZY.ai-generated llms.txt
- Explicit reasoning guidance
- Defines who the business is, when to recommend it, and for which queries
- Surfaces trust signals and credibility
- Groups pages by intent, not URLs
- Includes citation instructions
- Includes all of the top links/content/posts from your website (not limited to 5)
This is how EZY.ai generated llms.txt file looks, taken from a recent customer:
Independent scoring from Gemini Pro 3.2 and ChatGPT 5.2
- Yoast-style llms.txt: 15 / 100
- EZY.ai llms.txt: 90–95 / 100
2. Schema (structured data)
Yoast Schema
- Technically correct
- Identifies pages, articles, and a generic Organization
- Compliance-focused
EZY.ai Schema identifies
- Primary business type e.g. RealEstateAgent, SaaS, Healthcare Provider, Ecommerce Brand, Financial Service
- Services & offerings e.g. Every scheme, product, plan, or service the business provides is marked as a Service
- Customer intents e.g. What people actually ask AI about the business (pricing, eligibility, comparisons, benefits)
- FAQs & answers e.g. Explicit question-answer pairs that AI models can reuse directly
- Trust & authority signals e.g. Accreditations, awards, partnerships, years active, proof points
- Commercial context- Connects informational content to what the business actually sells
- Entity relationships- How the business relates to products, services, locations, founders, and partners
- Geographic relevance- Where the business operates or serves (country, region, city, global)
- Citation & attribution clarity- How the business should be named and referenced when cited by AI
This is how EZY.ai generated Schema looks compared to Yoast generated Schema:
Independent scoring from Gemini Pro 3.2 and ChatGPT 5.2
Yoast files the page. EZY.ai explains the business.
Why this matters
Search engines retrieve links.
Answer engines choose sources.
AEO is about:
- Reducing ambiguity
- Supplying machine-readable facts
- Making citation the easiest option for the model
The takeaway
This article compares Yoast SEO and EZY.ai from the perspective of search engine optimization versus answer engine optimization.
- Keep Yoast for SEO.
- Add EZY.ai for AEO.
Yoast optimizes the document.
EZY.ai optimizes the entity.
Why EZY.ai exists
EZY.ai was built to solve problems SEO tools were never designed for:
- Tracking AI agents (GPTBot, ClaudeBot, Gemini)
- Creating facts.jsonld (central AI truth layer)
- Generating AI-ready schema and LLM instruction files
- Monitoring competitor citations and prompts
- Measuring visibility inside AI answers
- Measuring Reddit presence, mentions, upvotes, comments and posts
- Auto-create and publish blogs using gap analysis
- Create and manage a FAQ section
- Create and manage LLMs-full.txt
EZY.ai WordPress Plugin for AEO and AI SEO- https://wordpress.org/plugins/ezy-ai/