Strategy: Reverse-Engineer the Prompt
To appear in ChatGPT, you must understand User Intent better than your competitors. You aren't optimizing for keywords; you are optimizing for questions.
Step 1: Identify the "Trigger Questions"
Your customers aren't searching for "plumber." They are asking: "Who is the most reliable emergency plumber in [City] that accepts credit cards?"
- Action: Create a list of the top 20 questions your sales team gets asked.
Step 2: Structure Your Content for "RAG"
Retrieval Augmented Generation (RAG) is how ChatGPT fetches live data. To win at RAG, your content must be easy to "grab."
- Use HTML Tables: LLMs love data in rows and columns. If you have pricing or feature comparisons, put them in a <table>.
- Q&A Headers: Use <h2> tags for the question (e.g., "How much does X cost?") and immediately follow it with the direct answer in a <p> tag.
Step 3: The "Source of Truth" Strategy
ChatGPT prioritizes "Primary Sources."
- Don't say: "Studies show..."
- Do say: "Our 2025 internal data of 500 clients shows..."
- Why? Unique, proprietary data makes you the only valid citation for that specific stat.
Step 4: Technical Injection
Ensure your site has a valid sitemap.xml and facts.jsonld file. These files act like a map for the AI, guiding it directly to your most important answers without it having to guess.
Automate it: EZY.ai automatically injects the correct schema and structural files into your site headers, ensuring ChatGPT can parse your "Golden Answers" without you writing a single line of code.