Tracking AI Bot Traffic
AI agents identify themselves differently from traditional crawlers, often remaining invisible to standard analytics. Specific tracking is required to understand how AI systems access your content and which pages attract their attention. This visibility is the prerequisite for optimization —you cannot improve what you do not measure.
Monitoring Brand Mentions
Brand mentions in AI answers are a new form of reputation. Unlike backlinks, these are language-based references that reflect how a brand is described rather than where it ranks. Monitoring these mentions reveals tone, frequency, and context. Without this data, inaccurate descriptions about your brand can persist unnoticed.
Competitor Analysis in AEO
Competitor visibility in AI answers often results from structural clarity rather than superior products. AI assistants favor content that is easy to interpret and summarize. By tracking which brands are cited and how they are described, you can identify patterns to replicate. Comparisons must be consistent: prompts must remain stable and analysis neutral to accurately measure progress over time.