EZY.ai discovers prompts that support the growth of your business, based on trust signals from your website. EZY then tailors very specific blog posts, optimized for both SEO and AEO (Answer Engine Optimization). EZY.ai can automatically upload the blogs to your website on a weekly schedule, or you can choose to upload them manually.
LLMs require structured data, well-presented entities, and solid foundational SEO. EZY builds each blog with this in mind, to maximize your chances of surfacing in AI answers when relevant. EZY does not manipulate or exploit any system, instead EZY structures and presents verified data about your business and information already available on the web. This gives your products and services a better chance of being cited by LLMs.
EZY then optimizes each blog post on your website using the ideal:
- Schema
- Meta Title
- Meta Description
- Internal links
- H1 tags
- Gap analysis
- Topic clustering
- Content depth and structure
Blogs are generated in your brand's writing style, not generic AI-style content.
EZY.ai creates one blog post per week. You can then log in to your EZY dashboard and upload the blog directly to your website by pressing the yellow upload button in the bottom right-hand corner of the EZY.ai Blog Widget. You can auto-schedule, edit or delete your blogs, or email to your developers or CMO if you prefer them to manage publishing.
Do customers see your blog?
This is completely your choice.
There is increasing discussion around "zero-click search", where a potential customer's query is resolved directly within the search engine results page (SERP) or an AI chat window—through featured snippets, knowledge panels, or instant answers. This reduces the need to click through to websites and makes it even more important that your business is found and cited by AI engines.
At EZY, we do not believe there will be a full "zero-click internet", but there will certainly be fewer direct website visits as AI answer engines mature. As agents and secondary interfaces grow, there will be more brand mentions and fewer traditional clicks.
This is why EZY.ai develops blogs using the optimal AI discovery criteria, ensuring LLMs can understand, trust, and reference your business. For more on how the widget is built for AEO, see our companion post: Why EZY.ai's Automated Blog Widget Is Built for AEO.
It is then your choice whether to display these blogs publicly on your website. Many customers choose to maintain this section primarily for AI engines. If you would like to make the EZY-created blog visible, simply add a link on your homepage titled Blog and link to: yourdomain.com/EZY/blog
The future of EZY.ai and blogs
As AI search continues to evolve toward "less-click" discovery, EZY.ai will continually adapt to changes in LLM algorithms and ranking logic, ensuring your content is always published in the optimal format for AI visibility and citation.