Businesses in ChatGPT: How to Claim Your Business in Business Hub

What OpenAI launched on 10 November 2026

OpenAI's announcement puts the audience at 1.2 billion people using ChatGPT each week. Until now a business had no direct way to tell ChatGPT anything about itself. ChatGPT worked out who you were from your website and from whatever else it could find. Businesses in ChatGPT adds a channel where the business supplies information itself, plus a first look at official numbers.

The launch has three parts.

A fourth piece sits on top. A business can sponsor its Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are labelled and kept separate from ChatGPT's answers.

Businesses in ChatGPT is not ChatGPT Business

The names are close enough to cause real confusion, and some of the launch coverage mixed them up.

If you searched for "ChatGPT business profile" or "ChatGPT for my business listing", Business Hub is the thing you are looking for.

Who can claim a business

You have to own the business or be authorised to represent it. Beyond that, OpenAI says eligibility depends on industry, location and its own verification and integrity checks. It can decline a business whose offerings raise safety or integrity concerns, and it is holding some categories back until it has safeguards for them. The policy does not list those categories.

If you are outside the United States and run an online business, you can still claim. The US restriction applies to Business Agents and to local listings.

How to claim your business in Business Hub

These steps follow OpenAI's Help Center article. Business Hub is at chatgpt.com/business-hub.

1. Open Business Hub. Sign in to ChatGPT with an account the business owns, open Business Hub from the sidebar or at chatgpt.com/business-hub, and search for your business by name.
2. Select your listing. Pick the listing that matches your business and confirm the ChatGPT account that will manage it. If no listing exists and you run an eligible online business, you may see an option to add one.
3. Verify your connection to the business. Choose one of the methods ChatGPT offers for your business: a code sent to the business phone, a code sent to the business email, a TXT record on your website domain, or a Shopify store login.
4. Wait for claim approval. OpenAI reviews the claim and emails a decision or a request for more information. You can cancel the claim while it is under review.
5. Complete identity verification with Persona. Submit the documents Persona asks for, which can include a government-issued ID, business registration details and proof that you are authorised to represent the business. The blue check appears only after this step is approved.
6. Update your business information. Edit your website, description, product or service category, logo, delivery policy and return policy, and add a cover photo. OpenAI reviews changes before they are published.
7. Connect a product feed if you sell products. Upload a CSV feed that follows OpenAI's product feed specification, link a hosted feed file, or connect your Shopify catalogue so ChatGPT has current prices and availability.
8. Check Insights and decide on a Business Agent. Open Insights to see mentions, website clicks and discovery topics for the past 28 days. Eligible US ecommerce and online service businesses can then build, preview and publish a Business Agent.

The four verification methods

ChatGPT only shows the methods that apply to your business.

Four things that catch people out

• The claim and the blue check are two different approvals. Claiming gets you into Business Hub. The verified badge appears only after Persona identity verification is approved, and until then you cannot publish changes, view Insights, connect a feed or create an agent.
• Use an account the business owns. The profile attaches to the ChatGPT account that claims it. The admin can add teammates and give an agency access later, each with their own ChatGPT account. OpenAI says not to forward a personal claim invitation to give someone access.
• Your Persona details must match your official records. If a check fails, OpenAI's advice is to make sure the business name, address and any registration or tax number match what is on file.
• A published profile cannot be taken down by support. Only unpublished drafts can be deleted. If you create a new profile through Persona, OpenAI's approval publishes it automatically, so have your details ready before you start.

If a listing shows Contact support, it is locked and you request access from OpenAI. If somebody else has already claimed your business, open the profile, use the more options menu and choose Dispute ownership.

What you can change on your profile

Once the claim and Persona verification are approved, you can edit:

• Website
• Business description
• Product or service category
• Logo and cover photo
• Delivery policy
• Return policy

OpenAI reviews changes before publishing them. It also warns that updates can take time to appear in a listing or an answer, and that ChatGPT may use other sources when it answers questions about your business. A saved change is not a promise that every answer will reflect it.

Product feeds

If you sell products, you can connect a feed so ChatGPT has current prices and availability. The help article describes a CSV upload that follows OpenAI's product feed specification, a hosted feed URL, or a Shopify feed. Products have to comply with OpenAI's Commerce policies. Connecting a feed does not publish an agent and does not guarantee that ChatGPT recommends your products.

The profile policy is strict about accuracy. Prices, availability, qualifications and likely results must not be misleading, reviews and endorsements must be real, and links have to lead where they say they lead. OpenAI also states that it does not verify every detail, so the responsibility for what you submit stays with you.

What Business Hub Insights measure

Insights is the part marketers have been waiting for, because it is the first usage data to come from OpenAI itself. It covers the past 28 days and reports three things.

OpenAI does not share individual prompts, user conversations or chats with your Business Agent. Numbers appear only once activity passes a reporting threshold, so a blank metric is not the same as zero. It can mean the threshold has not been met, data is still being collected, or reporting is unavailable.

The definition of a mention deserves a second read. If ChatGPT names your company in an answer but cites a directory, a review site or a competitor's comparison page instead of your own site, an online business records nothing. The Insights mention count is, in practice, a count of how often your website was good enough to cite.

What Business Agents can and cannot do

When your business appears in a ChatGPT answer, a person can open your profile. If you have published a Business Agent, they can choose to start a conversation with it. That conversation is labelled, separate from their original chat, and distinct from ChatGPT's own independent answers.

You build the agent from your product details, your policies and instructions you write. You preview it, test it with real customer questions such as whether a sale item can be returned, and publish when it answers correctly. Shopify merchants may find a draft agent already created for them.

A Business Agent can

• Explain your products and policies.
• Compare options within your range.
• Link to your website for the next step.
• Offer an optional follow-up through an approved feature.

A Business Agent cannot

• Complete a purchase or a booking.
• Look up a customer's order.
• Use data or capabilities from a ChatGPT plugin you also run.
• Share a user's details with you or submit a form without their explicit authorisation.

The Business Agents policy sets firm limits on behaviour. An agent must be clear that it is AI representing the business. It must not invent offers, prices, reviews or guarantees, create false urgency, keep pushing after someone declines, or ask for high-risk personal information such as health details, government IDs or payment credentials. It may give general information but not advice that legally requires a professional licence. OpenAI reviews both the business category and the intended use before an agent goes live, and being verified as a business does not guarantee approval.

If you are not in the United States, or you do not sell online, Business Agents are not open to you yet. OpenAI says it plans to expand to more markets and categories and has given no dates. In the meantime the place you can answer customer questions with your own facts is your own website. That is what EZY Capture does: an on-site assistant trained on your verified facts that answers visitors and collects their contact details.

Does claiming make ChatGPT recommend you more often?

No. OpenAI's product FAQ says ChatGPT continues to make independent recommendations and comparisons, and adds: "Claiming does not guarantee higher placement or sales." The help article repeats the point and says advertising does not influence ChatGPT's independent answers either. Claiming or disputing a profile does not change its visibility.

Press interviews on launch day reported the same message from OpenAI: joining should not affect how often a company appears, though clearer business data may help ChatGPT bring a company into conversations where it is relevant. Treat that second part as a possibility OpenAI has described, not a ranking factor it has promised.

So the profile gives you accuracy and measurement. Whether ChatGPT picks you at all is still decided by what it finds when it goes looking.

Why your website still decides the outcome

ChatGPT reads business websites constantly, and most of that reading happens live, on behalf of a person in the middle of a conversation. In EZY's server-log study of 125 business sites over 12 weeks, ChatGPT-User made 147,830 live fetches against 39,042 training crawls from GPTBot. A live fetch is the moment your page either answers the question or loses the citation to someone else.

Many sites lose it before the page is even read. When we audited 387 business websites before optimisation, 69% had made no decision about AI crawlers at all and 12.7% explicitly blocked GPTBot, often through a security plugin or a copied template the owner had never read. A business in that position can fill in a Business Hub profile perfectly and still give ChatGPT very little to cite.

Three things on your site carry most of the weight:

• Access. OpenAI's crawlers have to be allowed in. OAI-SearchBot builds the search index, ChatGPT-User fetches pages for live answers, and GPTBot collects training data. Our guide to OpenAI crawlers and robots.txt covers each one.
• Structure. Schema markup, a clean sitemap and an llms.txt file tell an AI system what the business is, what it sells and which pages matter. See the technical AEO guide.
• Answers. Pages that state prices, delivery terms, return rules and service areas in plain text, near the top, are the pages that get referenced. The facts should match what you submit to Business Hub, because OpenAI says ChatGPT may use other sources alongside your profile.

How EZY.ai works alongside Business Hub

Business Hub and EZY sit on different sides of the same problem. Business Hub is where you tell OpenAI about your business. EZY works on your website, which is what ChatGPT and every other AI engine reads for itself.

The two sets of numbers are more useful together. Business Hub tells you how many times ChatGPT referenced your site in 28 days. EZY shows you the AI crawler visits behind that figure and the prompts where you are cited or missing, which Business Hub does not break out. When the mention count moves, you can see which pages and which questions moved it.

You can analyse your domain at ezy.ai to see how AI engines read your site today.

A checklist for this week

1. Claim your profile with a ChatGPT account the business controls.
2. Start Persona verification straight away. OpenAI says review time varies, and nothing else unlocks until it is approved.
3. Write your description, category, delivery policy and return policy, then check that your website says the same thing in the same words.
4. Open your robots.txt and confirm it does not block OAI-SearchBot or ChatGPT-User.
5. Make sure prices, policies and service details are in crawlable HTML with schema, not locked inside images, PDFs or scripts.
6. If you sell products, connect a feed and confirm its prices and stock match the site.
7. Note your Insights numbers once they appear, and compare website clicks with the ChatGPT referrals in your own analytics.
8. Track your important prompts and your competitors separately. Business Hub does not report either.

Agencies can do the first three steps alongside the client. The client's admin claims the business and then grants the agency access to manage the profile or the agent.

What Business Hub does not do yet

• It does not show the prompts that led to a mention.
• It does not show competitors or share of voice.
• It covers ChatGPT only, so Claude, Perplexity, Gemini and Google's AI results are outside it.
• It does not count a brand-name mention for an online business unless the website is referenced.
• It has no central management for several brands or locations.
• Its agents cannot take payments, make bookings or check orders.
• It gives you no control over ChatGPT's recommendations.

OpenAI calls the launch an early step and says it will expand to more markets and business categories and build tools for organisations with more complex needs. Expect this list to shrink.

Frequently asked questions