Your website answers questions all day. What it doesn't do is ask for anything back.
Someone lands on your site at 11pm, reads two pages, has one specific question ("do you handle X?" or "how much for Y?") and leaves without asking it. You never know they were there. That happens hundreds of times a month on most small business websites.
EZY Capture fixes that. It's an AI assistant that sits on your site, answers those questions instantly, and asks for contact details at the right moment. 22% of visitors who interact with EZY Capture leave their email or phone number. So now EZY can capture your leads, and help grow your business.
Why "Capture"?
EZY Capture captures. It turns anonymous visitors into named leads with real contact details you can follow up on. Everything else it does (answering questions, guiding people to the right page, being available 24/7) is in service of that one outcome: more leads from the traffic you already have.
Big companies have had this for years. So why now?
AI chat on websites isn't new, for enterprises. Intercom built a business worth billions putting AI chat on company websites, and in June 2026 Salesforce agreed to acquire it for around $3.6 billion. Its AI agent, Fin, crossed $100 million in annual recurring revenue while growing 350% year over year. The category isn't a bet anymore. It's proven, and it's exploding.
Those tools work. They also cost hundreds per month, take many hours to set up, and need someone to feed them content and keep it current.
So while nearly every Fortune 500 site now greets you with an AI assistant, the picture for small businesses is the opposite. Only around 16% of small businesses have any chat assistant on their site, and far fewer have one actually trained on their own business data. Most are generic widgets that can't answer a single specific question about the company. On WordPress, which powers over 40% of the web, the number running a genuine, business-trained assistant is smaller still.
That gap is an opportunity. Right now, having an AI assistant that genuinely knows your business puts you ahead of almost every competitor in your space. In two years it'll be table stakes. Today it's an edge.
Why EZY Capture is different: it already knows your business
Most chatbots for small businesses, you have to train. Upload documents. Write FAQs. Paste in your services. Keep it updated every time something changes. Most people set it up once, let it go stale, and end up with an assistant that gives wrong answers.
EZY Capture skips all of that, because EZY has already done the work.
If you're an EZY customer, we've already crawled your website, built your verified facts files, and created your llms.txt: the same AEO files that get your business surfaced in ChatGPT, Perplexity, and Google AI results. EZY Capture is trained on those exact files. It knows your services, your history, your locations, your pricing pages, every page of your website, from day one.
That means:
- 1-click install. No uploading, no training, no configuration marathon. Your assistant is ready the moment you turn it on, because the data was already there.
- Accurate answers. It answers from your verified facts, not guesses. When a visitor asks "do you offer weekend appointments?" they get your real answer, instantly.
- It stays current. When your EZY data updates, your assistant updates. No maintenance list, no stale FAQ from 2024.
What it does for you, every day
"Here's something that has changed a lot in 2026: most people are now happy to converse with a chatbot. We've seen it on our own site. More people liaise with the EZY chatbot than fill in a support request, email us, or call us. With billions of people now using AI chatbots daily, most are comfortable trusting a chatbot with their questions, and that's why small business owners are seeing an uptick in inbound leads from EZY Capture. The tech behind these assistants keeps improving too. In most cases, EZY Capture can answer almost every question a visitor has, in a friendly, approachable, and highly accurate way."
- It works the hours you don't. Most website visits happen outside business hours. EZY Capture answers questions at midnight, on Sundays, on holidays, and collects contact details so you can follow up in the morning.
- It catches the visitors who would never fill in a form. Contact forms convert a small fraction of visitors. A conversation converts more. People will ask an assistant a question when they'd never scroll to your contact page, and 22% of the people who do end up leaving their details.
- It gets you the lead while intent is highest. The best moment to capture a lead is the moment someone has a question about your business. Not a week later when they've forgotten your name and found three competitors.
- It makes your existing traffic worth more. You've already paid for your visitors, through ads, SEO, AEO, word of mouth. EZY Capture doesn't need you to get more traffic. It gets more out of the traffic you have.
Make it yours
EZY Capture matches your business, not ours. From the dashboard you can change the colours, the look, the welcome message, the tone, everything your visitors see. And you have full control over the data it's trained on: review it, edit it, add to it. Your assistant, your brand, your facts.
Why install it now
Because your website is already getting visitors with questions, and right now those questions are leaving unanswered. Every day without EZY Capture is a day of leads you didn't collect from traffic you already earned.
The setup argument is gone: it's one click, and your assistant already knows your business. The cost argument is gone: this isn't an enterprise tool with an enterprise price. What's left is a simple trade. Turn it on, and roughly 1 in 5 visitors who talk to it become a lead with a name and contact details.
Your AEO gets you found. EZY Capture gets you the lead. Turn it on and let your website start asking for something back.
EZY Capture is included with your EZY account. Install it in one click
FAQ
What is EZY Capture?
EZY Capture is an AI assistant that sits on your website, answers visitor questions instantly, and asks for contact details at the right moment. 22% of visitors who interact with it leave their email or phone number, turning anonymous traffic into named leads.
Do I need to train EZY Capture or upload documents?
No. If you are an EZY customer, EZY has already crawled your website and built your verified facts files and llms.txt. EZY Capture is trained on those exact files, so it knows your services, locations, and pricing from day one. Installation is one click with no uploading or configuration.
How accurate are the answers?
EZY Capture answers from your verified facts rather than guessing. When your EZY data updates, the assistant updates automatically, so answers stay current without any maintenance.
Can I customise how EZY Capture looks and sounds?
Yes. From the dashboard you can change the colours, the look, the welcome message, and the tone. You also have full control over the data it is trained on, so you can review, edit, and add to it.
How much does EZY Capture cost?
EZY Capture is included with your EZY account. It is not a separate enterprise tool with an enterprise price.