For the last 20 years, "SEO" meant one thing: Google. That is no longer enough on its own.
Today, ChatGPT's live search pulls real-time web results from Bing, not Google. If your site isn't properly indexed and optimized in Bing's ecosystem, you're invisible to a growing share of AI-driven search results.
That's why EZY.ai submits and manages your website inside Bing Webmaster Tools (BWT), using EZY.ai's Search Console Setup Widget:
Why Bing Suddenly Matters
Bing isn't "the smaller search engine" anymore. It's the live web layer behind:
- ChatGPT browsing & citations
- Microsoft Co-Pilot
- AI assistants embedded across Windows, Edge, and Office
When users ask:
- "Best CRM for startups"
- "Top property companies"
- "Best AI SEO tools"
Those real-time results increasingly come from Bing's index.
If Google is traditional SEO… Bing is AI Search Optimization.
What EZY.ai Actually Does (Not Just "Submit Your Site")
Instant Indexing & URL Push
EZY automatically notifies Bing when pages are created or updated- so content enters AI search faster.
Clean Crawling Signals
EZY manages your:
- Robots.txt
- Sitemap.xml optimization
- Structured data
- Sitemap syncing
So Bing's AI understands your site properly.
AI-Ready Content Signals
We structure your pages so LLMs can:
- parse facts
- extract entities
- reference your site confidently
This directly increases your chance of appearing in AI answers- not just blue links.
What this enables for EZY users:
- Instant indexing when content changes
- Faster appearance in AI search results
- Real-time crawl health
- AI-optimized discovery loops
Instead of:
"Wait weeks for bots"
You get:
Push index → appear in AI answers
Why This Is a Big Strategic Shift
Old world: Optimize for Google rankings.
New world: Optimize for AI visibility.
And today, ChatGPT visibility runs on Bing's infrastructure.
The Bottom Line
EZY.ai optimizes your website and submits those optimized pages, such as your Sitemap, to Bing:
If you want your brand, product, or content to surface inside ChatGPT- Bing accounts for 100% of Live Search inside ChatGPT.
That is why you will find the Search Console Widget inside your dashboard. Simply ensure you have achieved a score of 100% across your Robots Widget and Sitemap Widget- and simply submit your site to Bing using the Search Console Widget.
Once connected- EZY will automatically inform Bing when you update your website. In addition, every time EZY uploads a blog for you- EZY also informs Bing that a change has been made to your website. This dynamic feedback loop helps inform answer engines about changes to your website and helps you surface on LLMs more often.
